Pronto hard keys (multi) programmable?

Question is if the hard keys like Volume and channel can be programmed for each device I select? For example when on my Denon receiver page the volume up hard key will control the Denon's main volume but when I am on my Samsung TV page that same volume up hard key will turn up the TV volume, this possible?

I think not because in PEP I don't see the ability to program those hard keys separately, just once under the system properties page. Any thoughts?

Thanks!!